OMG! BuzzFeed Opens WeChat Official Account
Offers “share-worthy”
content on WeChat as its first international messaging app partner
BuzzFeed,
the it-place for “share-worthy” content, has just announced its partnership
with WeChat to bring news and entertainment to
WeChatters around the world. The partnership is the media company’s first major
collaboration with an international messaging app – a big step in broadening
the perception of messaging apps as content platforms.
"As we start to see an
increase of readers share content via private messaging, coupled with the rapid
growth of mobile, we're looking for new ways to distribute news and entertainment
to our thriving international audience,” said Scott Lamb, VP of International
at BuzzFeed. “WeChat’s innovative technology and strong international user base
is a natural fit for our first major partnership with an international
messaging platform.”
BuzzFeed currently has a
readership of 175M globally with 50M readers each month outside the US and 50%
of traffic from mobile. WeChat, the fastest growing mobile social
communications app, has also seen significant growth this past year with a user base of over 468M monthly
active users and young demographic who already enjoy BuzzFeed content.
By following the BuzzFeed official account on WeChat, readers will
experience a more personal way of engaging with their favorite content on
mobile:
·
Followers
will receive a daily piece of viral content circling the web directly on their
smartphones.
·
They can
chat with BuzzFeed for customized content with special keywords such as
cats/dogs/lol/omg/fail/win/wtf, which will be updated on an ongoing basis.
·
And easily
share their favorite BuzzFeed stories on WeChat to friends through chats or
Moments.
"We are excited
to offer BuzzFeed content on WeChat for our users to enjoy reading and share
with friends," said Poshu Yeung, VP of the International Business Group at
Tencent, the company behind the WeChat app. "This is a great example of
how WeChat’s innovative social, messaging and gaming feature set serves as a
platform to create new interactive experiences.
To follow BuzzFeed’s official account, simply type in “BuzzFeed” in the search bar or scan the QR code
below. Then follow the instructions in the welcome message to get started!
About
WeChat
WeChat envisions
and innovates new ways for people to connect, communicate and share.
A mobile social communication app designed for smartphone users, WeChat is the
world's fastest growing social app with hundreds of millions of users
internationally. WeChat empowers users in fun and dynamic ways, by bringing
together messaging, social communication and games in one seamless, interactive
experience, with comprehensive privacy and security settings that can be
tailored as needed. WeChat is available free to download on Android,
BlackBerry, iOS, Symbian and Windows operating system.
About BuzzFeed
BuzzFeed is
the social news and entertainment company. BuzzFeed is redefining online
advertising with its social, content-driven publishing technology. BuzzFeed
provides the most shareable breaking news, original reporting, entertainment
and video across the social web to its global audience of 175M.
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