Last week, we got so lucky to have been invited to the media launch of the much-awaited movie, Transformers 4: Age of Extinction.
Members of the press gathered together to find out more about the movie and the different activities to hype its release.
The event started with a welcome message from Ms. Gina Pena, the Licensing Manager of MediaLink. It was then followed by the showing of the official movie trailer of Transformers 4: Age of Extinction. If you haven't seen it yet, go ahead and watch it here:
Of course, the event isn't just about showing the official trailer of the film as it is available everywhere in Youtube and in cinemas too.
| More of Transformers 4: Age of Extinction |
Oreo, one of the major sponsors of the event, announced their partnership with Paramount Pictures for the release of the movie during the event. They launched two new flavors inspired by the movie partnership, the lively yellow Action Fruit Creme and the cool blue Prime Berry Creme (that I loved because of it's fruity and minty taste). Aside from the new flavors, they also launched their official TV campaign directed by no other than Michael Bay himself. And to wrap up their portion in the event, they raffled off 20 Oreo gift packs and, luckily, I got picked! Yey!
Click here to find out more about this partnership and the new Oreo-Transformers TVC
Moving on, the event also showed different activities that are happening to hype up the release of the movie. To join, a single receipt purchase of any Transformers merchandise worth Php 500 in the event is required.
| Face Painting | Open to all customers from kids, teens, to adults |
| Coloring Activity | Open to kids 3 to 12 years of age |
| Minute-To-Win-It | Assemble the toy in 1 or 2 minutes Open to kids and teens ages 8 to 20 |
| Trivia | Open to kids 5 to 12 years old |
| Meet and Greet with Optimus Prime | Single receipt purchase worth Php 300 is required |
All these activities are happening at the SM Mall of Asia Atrium from June 14 to 26, 2014.
And that concludes the Transformers 4: Age of Extinction Media Launch. The event was organized by MCT Events Management (Thanks to Emer for the invite!) in cooperation with Hasbro, MediaLink, Toy Kingdom, The SM Store, SM Mall of Asia, Oppo, and Oreo.
EVENT PICTURES
Here are some pictures taken during the event.
MOVIE PICTURES
Have fun looking at these albums while we wait for the official release of the movie on June 25, 2014:
MOVIE STILLS
Clips from the movie and some BTS shoots
THE CARS
Here are images of the cars used in the movie. Can you guess which one transforms into any of these?
MOVIE POSTERS
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