It's Christmas season again and it has been a tradition already that leading TV networks release their Christmas Station ID featuring their artists. This year, GMA is doing away with what we used to see during Christmas season.
With the theme "Maniwala sa Magic ng Pasko", the country's first locally-produced 3D animated Christmas campaign is featuring inspirational clips that every Filipino family can surely relate to. This is going to be a series of three different stories that will inspire everyone in believing in the magic of Christmas.
"During such a busy time of the year, we hope that, by spreading the message of hope, every Kapuso will get to experience the joy and limitless possibilities that come with believing in the magic of the Season" - GMA Chairman and CEO Atty. Felipe Gozon
Last November 7, GMA has already launched the first of three videos, the Magic Crayons. The story showed how a child's dream of celebrating Christmas as one family came to reality. Before the airing, we were joined by some of the Kapuso artists and they shared to us their magical Christmas experiences.
This fun interaction with GMA's Ken Chan, Ryza Cenon, Juancho Trivinio, Hiro Peralta, Marlann Flores, and Ayra Mariano was simultaneously broadcasted through GMA Network's Facebook account.
The Maniwala sa Magic ng Pasko campaign comes at the heels of GMA's animated anthology series Alamat's win of the country's first "Best of Festival" Award at the US International Film and Video Festival (USIFVF), a recognition given to an outstanding entry among Gold Camera awardees in the USIFVF.
"It is felt that the use of animated images best complements the essence of our Holiday message this year - to believe in the magic of Christmas. Through this, it is hoped that even our youngest Kapusos will enjoy our campaign and embrace the meaning of our Christmas message this season - GMA President and COO Mr. Gilberto Duavit Jr.
Here's the first of the three-part series of GMA's "Maniwala sa Magic ng Pasko" campaign featuring the official theme song sung by Julie Anne San Jose:
GMA's Christmas stories are the brainchild of GMA's Program Support Department headed by Regie Bautista (First Vice President), Dino Garcia (Assistant Vice President), Hasmin Marable (Assistant Vice President), BJ Camaya (Associate Creative Director), Catherine Ko (Project Manager), Nicolle Castillo (Writer), and Juan Javier, Reybert Ramos, Laqy Laqueo (Artists); and brought to life by GMA's Post Production Department composed of Edward Achacoso (First Vice President), Paul Ticzon (Vice President and Head of Operations), and April Canasa-Angeles (Senior Manager, Video Graphics Section).
Care to share your magical Christmas experience? Would love to read your story in the comments sections below.
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