TagahatidPasko: A Coca-Cola Christmas Concert


From their inspirational ads to heartwarming surprises, Coca-Cola has never failed to touch lives of every consumer through their campaigns. 

This Christmas season, Coca-Cola pays tribute to the ‘unsung heroes’ who makes everyday a Christmas day. 

"This Christmas, Coca-Cola wants to put the spotlight on the people who makes us feel the magic of Christmas or who we call as #TagahatidPasko or ‘bringers of Christmas’. We want to inspire people to recognize and show their appreciation for these people we rarely say thank you to…” shared Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka.
A Christmas concert was held last December 3 at the SM Mall of Asia Concert Grounds where the crowd enjoyed the music of Rico Blanco, Gloc-9, Callalily, and Sandwich. Teen stars Diego Loyzaga, Alexa Ilacad, Nash Aguas and the rest of Gimme 5, plus Darren Espanto also joined the fun event.

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There were also booths set-up around the area where the guests gathered and enjoyed some activities prepared by Coca-Cola like karaoke booths, 5by20 Women Artisan Booth, Coke Tattoo booths, and the Coca-Cola Santa and Snow land stations.

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Of course, the Coca-Cola ambassadors were also there to share happiness to everyone present at the event. Fans giggled and screamed their hearts out as their favorite artists including Enchong Dee, BaiLona's Bailey May and Ylona Garcia, and JaDine's James Reid and Nadine Lustre performed right in front of them. 

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And just before the program ended, the ambassadors paid tribute to the people they consider their #TagahatidPasko. Those people who are always there for them no matter what. 

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Photo by Gus Villa

That night wouldn't be complete without those people I consider my #TagahatidPasko in the blogging community. It doesn't have to be Christmas to consider one a Tagahatid Pasko right? These people makes every event fun, every conversation crazy, every advice frank and sensible, and every support unconditional.

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Photo grabbed from Ruth dela Cruz


Photo grabbed from Rodel Flordeliz

Of course, I wouldn't forget my family and friends who always extend their unwavering support and makes every bonding and reunion a crazy gathering, to the helpers who make our lives easy and convenient, to the drivers who help us get to places regardless of how traffic and inconvenient it is to travel, to the policemen and security officers who make sure that we are always safe, to my dear teachers and mentors for always bringing out the best in me, THANK YOU! All you efforts, be it simple or huge, are extremely appreciated. 




EDnything
Edward Santos

EDnything is a lifestyle and entertainment blog featuring great deals and happenings in the Philippines. It also features food reviews, gadgets, showbiz, movies and theater plays, and more!

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