Do you have what it takes to be Jose Cuervo's Don of Tequila?

Last Tuesday, Jose Cuervo officially launched the Search for the Dons of Tequila in Philippines, held at the Treehouse at A. Venue Makati. 

Jose Cuervo’s Dons of Tequila is a global search for the next hero of tequila, who has the craft, passion, and bravery required to make the world's most popular tequila, that will continue the legacy of the 250-year-old brand. 
“Jose Cuervo has, in over 250 years of family and company history, demonstrated the grit, expertise, and uncompromising passion for quality required to be and to remain the world’s number one tequila. Becoming a Don of Tequila is the ultimate accolade awarded only to those who truly deserve it. Bartenders from all over the country will really need to show the judges that they have the cojones to be worthy of being called Don.” - Charles Wright, Senior Commercial Manager – Southeast Asia and India for Jose Cuervo International
Ten bartenders in the Philippines will be selected to compete in the National Finals to be held on July 6, 2015. The finalists will be guided by these mentors/instigators:

  • Jerry Miranda - Prive Luxury Club's cocktail bartender and Diageo Reserve World Class 2014 winner
  • Genrev Bacasno - T.G.I. Friday's pride who recently won 2nd runner-up at the 23rd Annual World Bartender Championship
  • Divine Lee - celebrity mentor 

The mentors will be leading a Bartenders Bootcamp where the finalists can showcase and enhance their creativity, technical knowledge, and personality. They will be judged by their mentors together with the Jose Cuervo Brand Ambassadors against the following criteria:

  • Creativity
  • Technical Know-how
  • Personality
  • Tasters Votes 

The winner in the national finals will receive:

  • the title of "Don of Tequila - Philippines" 
  • Jose Cuervo products and premium items
  • An all-expense paid trip to Mexico where he/she will represent the country in the Jose Cuervo Dons of Tequila Global Finals at La RojeƱa in the town of Tequila, Mexico. 

If you' interested to join, here are the mechanics:

  1. Visit and create a new Jose Cuervo shot serve – a new way to serve a shot of Jose Cuervo Gold, or an innovative shot-size mix using Jose Cuervo Silver.
  2. Entrants must enter their details along with a name for their serve, an explanation of how they made the drink, and how it captures the spirit of the Dons. 
  3. Entrants must upload a photo with the online form. 
  4. Shortlisted entrants will be notified via email.

Fore more information, visit


We're used to having tequila shots with salt and lemon. Did you know you can also have it in your cocktail drinks? Check out these cocktail recipes worth trying with your Jose Cuervo's tequila:

How do you want your tequila served? Share your thoughts in the comment section below. 

Edward Santos

EDnything is a lifestyle and entertainment blog featuring great deals and happenings in the Philippines. It also features food reviews, gadgets, showbiz, movies and theater plays, and more!

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