Coca-Cola Launches Taste The Feeling campaign and New Brand Ambassadors

Last week, Coca-Cola has officially launched their newest globally synchronized campaign, Taste The Feeling. This campaign features everyday moments having the product at the center of communication. Coca-cola is known for its brand of storytelling and it still is evident in their new ads.
“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special,” says Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines.

Coca-Cola also revealed that, instead of hiring an advertising photographer, they got one from the fashion industry this time. And it's not just that! They partnered with three independent artists and collaborated with renowned songwriter and producer. So just imagine the rich visual imagery and in every scene completed by an intimate music while you go through everyday stories, feelings, and experiences that each one share while enjoying an ice-cold Coca-Cola!

During the launch, Coca-Cola took us to a trip down memory lane as we watch some of their most remarkable advertisements. It felt truly nostalgic seeing the commercials I grew up with. Who would ever forget that ad where Nikki Gil hands out a bottle of Coke as she walks down the street while singing (all together now) "Sana'y masabi sa awit kong ito lahat ng ninanais nitong puso ko...."? How about the Coke beat commercial? That's epic! We used to play it during breaktime and you're not "cool" if you can't follow it! Well, those are just few of the many. 

Along with their new campaign is the introduction of a new set of brand ambassadors. Everyone was set to a surprise as some of the hottest love teams in the country appeared on stage. James Reid, Liza Soberano & Enrique Gil, Enchong Dee & Janella Salvador, and Bailey May & Yllona Garcia were there to grace the event. Completing the 10 brand ambassadors are Nadine Lustre, Alden Richards & Maine Mendoza who, unfortunately, weren't able to join us that night.

And to cap off the night, performances from Gary Valenciano, Morisette Amon, Sam Concepcion, and DJ Mars Miranda's playlist set the venue in a party mood. It was indeed a fun and festive night!

Edward Santos

EDnything is a lifestyle and entertainment blog featuring great deals and happenings in the Philippines. It also features food reviews, gadgets, showbiz, movies and theater plays, and more!

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